Los Angeles, CA – Global sensation KATSEYE has delivered a monumental win for K-Pop, taking home the coveted Best Music Video award at the 2026 American Music Awards for their groundbreaking track, “Gnarly”! The victory sent shockwaves through the international fandom, cementing KATSEYE’s status as a force to be reckoned with on the global stage.
The win, particularly over Rosalía’s critically acclaimed “Berghain,” has ignited a passionate debate across social media platforms. One popular comment humorously (and controversially) posited, “Over Rosalía’s Berghain is wild 🥲 surely the flies fucking on the sandwich was what got them this win,” referencing the video’s notoriously raw and visceral imagery that polarized viewers. This sentiment was echoed by others, with some remarking, “Wow the bar is low,” suggesting a perceived shift in the criteria for music video excellence.
The discussion quickly broadened to include the American Music Awards’ growing embrace of K-Pop. As one fan aptly put it, “Jeez, no shade to Katseye, BTS, or K-Pop Demon Hunters, but I’ve seen more K-Pop and adjacent win posts from the ‘American Music Awards’ to make it nearly ironic lol. I guess that’s what comes of fan award shows though.” This observation highlights the AMAs’ fan-voted nature and K-Pop’s undeniable global impact, with the fan later clarifying, “I like Gnarly’s video, so it really is no shade, my timeline is just semi flooded lol.”
Despite the celebratory win, even devoted fans offered constructive insights into “Gnarly“‘s visual narrative. A common take was, “Gnarly is iconic but tbh I don’t think the music video even does a good job showcasing the song considering everyone only got the vision after watching the performances..” This suggests that while the song is universally loved, its accompanying music video’s full artistic intent may have been better understood and appreciated following live stages and deeper immersion.
Regardless of the varied opinions, KATSEYE’s triumph at the AMAs is a testament to their unique artistry, compelling visuals, and the unwavering power of their dedicated fandom. Congratulations to KATSEYE on this incredible achievement!
What Netizens Are Saying
- “Over Rosalía’s Berghain is wild 🥲”
- “surely the flies fucking on the sandwich was what got them this win”
- “Wow the bar is low”
- “Jeez, no shade to Katseye, BTS, or K-Pop Demon Hunters, but I’ve seen more K-Pop and adjacent win posts from the “American Music Awards” to make it nearly ironic lol. I guess that’s what comes of fan award shows though. Edit: I like Gnarly’s video, so it really is no shade, my timeline is just semi flooded lol”
- “Gnarly is iconic but tbh I don’t think the music video even does a good job showcasing the song considering everyone only got the vision after watching the performances.”
